Emily Baatz

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Visit Florida Southwest Magazine Photo Shoot


I worked with Photographer Greg Brown on this photo shoot to capture the elegance and upscale appearance of Southwest Florida. The magazine was targeted to east-coasters as a magazine insert so we had to make sure we could appeal to a mature and upscale Fort Lauderdale crowd. We scouted the locations the week before and had to set a time for each shot based on the suns location in the sky to maintain the natural sun flair in the images. This was keeping in line with VISIT FLORIDA’s “the sunshine state” advertising campaign.

Other shots from the shoot were used in two other publications for
VISIT FLORIDA shown in the bottom two images.